Agave that has been unearthed and trimmed. Agave content - Some Tequilas are called "100 percent agave" and all others are "mixed". These "mixed" Tequilas are any brand of Tequila with an agave content of at least 51% with the balance being made up of cane sugar or molasses added during the fermentation process. 100% Agave Tequilas are generally referred to as "Premium", with some aged Tequilas being referred to as "Super Premium".
Aging - Tequilas can range in age anywhere from one day to several years. When it comes to aged Tequilas, the taste can have a vanilla to smokey taste. A "super-deluxe" Tequila is denoted by the type and quality of wood used for aging. Some premium producers are now using barrels that have been used to age fine French Cognac and wine from France
White / Silver - Tequila in its purest form. Storage time after being distlled is very brief with the Tequila being clear. It can be either 100% agave or mixed. This type of tequila is best used for margaritas.
Reposado - Means "rested" by law and must be aged in wood for at least 60 days to 1 year. The oak barrel aging deepens the aroma and taste while changing the appearance to a light straw color. As a result, these Tequilas are more "mellow" than the whites and can be either 100% agave or mixed.
Anejo - Translated means "Aged". This type must be aged for a minimum of one year and in government-sealed barrels no larger than 600 liters. The tequila is aged in either French or American oak barrels and should be enjoyed like a fine brandy. Anejo's develop a flavor with charastics of smoke, vanilla and sherry depending on the quality of agave, types of barrels used and depth of the char. Since anejos are the fastest growing of the three, many superpremiums are being aged for much substancially longer peroids of time
You will never find a worm in a legitimate bottle of Tequila. The confusion here is with Mezcal, tequilaís forerunner. Mezcal is a distilled spirit made in areas not designated for Tequila and from varieties of Agave other than the Blue Agave variety. Mezcal differs from Tequila not only in the way itís produced, but in the way it tastes. While most Mezcals are "wormless", there are still some brands out there that include it in their bottling. Legend has it that the worm, which lives inside the agave plant, inherits the plants magical spirit and carries it to the bottle of Mezcal.
Trouble with Tequila There has been a lot of news lately about tequila and itís lack of availability. So what exactly is going on with this spirit that was once shunned by all. Either itís becoming very popular or enough just isnít being produced. Is it lack of supply or increased demand? Actually, itís a lot of both. Tequila has experienced tremendous growth over the last 5 years.
The growth cycle simply canít keep up with the demand for tequila. Agave growers never expected demand to be this great. Add to the fact that a root crippling fungus destroys up to 10% of Mexicoís agave crop annually and in March '99, a warehouse fire destroyed 6,000 barrels, approximately 1.5 million bottles of premium aged tequilas from Mexicoís second largest agave broker.
One of the reasons tequila is so popular right now is the increased demand for Reposado and Anejo tequilas. Unlike the Blancos (white) tequila, which are bottled right after final distillation, reposados and anejos require barrel aging. Increased demand for anejo tequilas has tied up the processes and add to the supply problem. So, how long will the shortage last - it depends on who you talk to. Some suppliers are saying anywhere from 2-10 years. As a result, the limited availability of tequila has driven prices up wholesale prices as much as 30- 50%.
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|In 1989 two visionaries, Paul Mitchell Systems co-founder John Paul DeJoria, and entrepreneur Martin Crowley formed The Patron Spirits Company with the singular goal of producing ”the best tequila in the world.”They took the 100% pure Weaber blue agave, grown in the hills of Jalisco Mexico, and blended traditional techniques with modern technology. They created the world’s first ultra-premium tequila.Under the stewardship of DeJoria and former Seagram executive Ed Brown, a new distilling and bottling factory was built in Jalisco. With the guidance of the renowned master distiller Francisco Alcaraz, the new factory (the Hacienda del Patron) was designed to be state-of-the-art with a core steeped in tradition.Patron Tequila is today the world’s number one ultra-premium tequila, available in more than 100 countries across the globe.Patron Tequila has been recognized with numerous honors, including the American Academy of Hospitality Sciences ”Five Star Diamond” award, Impact Magazine’s ”Hot Brand of the Year” award, ”Company of the Year” honors from the Beverage Forum, ”Spirit Brand of the Year” from Market Watch Magazine, inclusion in AdvertisingAge Magazine’s ”Marketing 50” list, and a Drinks International ”Travel Retail Excellence” award.Patron Tequila continues to set new sales records every year, and was the first spirit brand in its price point category to sell one million cases.Eleven distinctive ultra-premium products now comprise The Patron Spirits Company portfolio; Gran Patron Burdeos tequila, Gran Patron Platinum tequila, Patron Anejo tequila, Patron Reposado tequila, Patron Silver tequila, Patron XO Cafe, Patron Citronge, Patron XO Dark Cocoa, Pyrat Cask 1623 rum, Pyrat XO Reserve rum, and Ultimat vodka - each of them, the finest spirits in their category.The Company’s headquarters are in Las Vegas Nevada.|